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Main Story. 10. 26.
Dudley Stephens, the cult-favorite apparel brand elevating everyday essentials, will launch limited-edition, 90s-inspired fleece styles with Polartec®, the foremost innovator of technical fleece, in an exclusive fashion collaboration to celebrate Polartec’s 30th anniversary and continue their ongoing partnership.
The limited-edition drop includes two brand new, nostalgic neon styles: the Wynn Pullover and the Bleecker Pullover, both oversized fits offered in colorblocked neon pink, yellow and cobalt. Made with Polartec Thermal Pro® shearling fleece, the familiar shaggy texture is new and improved for performance since its debut in the 90s, and made from post-consumer recycled plastic. This exclusive collaboration is part of Polartec’s larger “Peaking Since ‘91” 30th anniversary campaign.
“We were so inspired to dive into the iconic Polartec archive to design these limited-edition styles celebrating their 30th anniversary. The early 90s bring us straight back to our youth—we’re nostalgic for the neons of the era when everything was bright, funky and oversized. These new styles are the perfect embodiment of fun, functional fashion, and the sleek tailoring and innovative, recycled Polartec fabric makes them thoroughly modern,” says Lauren Stephens, Dudley Stephens Co-Founder and CEO.
Since launching in 2015, Dudley Stephens has partnered with Polartec, combining Polartec’s authority in innovative performance fabrics with Dudley Stephens’ style-minded designs. Dudley Stephens’ Vello Fleece, a recycled fabric with a “traditional” fleece feel, and recycled Terry Fleece, a hook-and-loop textured fabric, are Polartec fabrications at the core of the Dudley Stephens collection. Additional Polartec fabric launches have been met with instant demand. For Earth Day 2021 Dudley Stephens introduced the Pocomo Pullover, made in Polartec’s recycled Power Air™ fabric, a sleekly textured, elevated active fabric—which achieved 100% sell- through in five minutes on dudley-stephens.com.
“Dudley Stephens has been an incredible, long-standing partner of Polartec. We’re inspired by the way they reinterpret our performance fabric technologies for everyday essentials,” says Polartec President Steve Layton. “They’re an obvious partner to help us celebrate our 30th anniversary as the Polartec brand evolves for today’s consumer valuing both function and fashion.”
The Wynn Pullover and Bleecker Pullover will be available at 10am EST on 10/26 at Dudley-Stephens.com for $188, offered in 3 vibrant, neon colorblock patterns, sizes XS-2XL.
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