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Kitting Up for the Ultimate Ride: <br> Polartec X Gobik </br>

Anyone who’s hammered the pedals on a steep climb or hit the pain cave in a rainy crit, knows the importance of having gear that performs as hard as you do. That’s where Gobik comes in, a Spanish brand that’s been making waves in the cycling peloton since 2010. With sleek designs, pro-level technology, and a commitment to sustainability, Gobik consistently honors its What a Ride philosophy. And with Polartec high-performance fabrics in their arsenal, Gobik is cranking watts in the race for cycling innovation.

Like some of the best technology-driven companies, Gobik was started in a garage. The place was Yecla, a mid-sized town in Murcia in the southeast of Spain. When the local cycling club needed equipment to train, childhood friends José Ramón Ortín and Alberto García came to the rescue. Working at the time in motorbike helmets and architecture respectively, they are also cyclists who understand that a quality kit needs to look good and perform even better. This is where Polartec comes in. Polartec® Alpha™ active insulation, for example, was originally developed for U.S. Special Forces (yes, you read that right). Polartec® Alpha™ is like your personal DS, managing heat and sweat during long pulls in the breakaway. Or Polartec® Power Stretch™, which delivers all-day comfort and stretch for every twist, turn, and sprint finish. So with Polartec by its side, the team at Gobik is out to help you drop the competition with tech that slays.

The choice to partner with Polartec was no coincidence, because at Gobik, we strive to deliver cutting-edge technology – and not just gear – to our customers. With Polartec, we get to collaborate with a leader in textile innovation and performance, in addition to a company who shares our unwavering commitment to quality and sustainability.” – Gobik Design Team.
 

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Pro Tested, Roadie Approved


Ever wondered what it’s like to ride in gear trusted by the pros? Just ask Filippo Ganna, time trial beast and cycling powerhouse. His go-to? Gobik’s Envy jacket. More than a jacket, Envy is a fortress against wind, rain, and cold that is just about as aerodynamic as it gets. This is because Gobik’s gear doesn’t just look pro; it rides pro. Leveraging key Polartec fabrics, Gobik seamlessly fuses style with technical prowess. Which is why the best of the peloton will testify to the brand’s transformative impact on their performance during races and training alike.

 

A Clean Ride, On and Off the Bike


Here’s the deal. Gobik isn’t just about crushing KOMs, they’re also about respecting the planet. By kitting out their gear with Polartec’s advanced fabric technologies, Gobik is leading the charge in eco-friendly cycling apparel. Now, their Ride to Cut campaign goes the extra mile. The innovative concept, whereby Gobik ensures that each garment has fibers made from the recycling of plastic bottles or surplus from previous productions, aims to unequivocally convey the brand’s commitment to reducing emissions and promoting sustainable practices. So when you’re spinning in Gobik, you’re riding green too.


Bridging Style and Substance


Gobik’s designs are sharp, clean, and full-on gas. We’re talking about bright colors and sleek aesthetics. But Gobik doesn’t stop at looking good. Their Polartec-powered lineup is the ultimate balance of style and performance, turning heads at coffee stops while holding strong during the nastiest weather. You may think of Gobik for jerseys and jackets, but they’re really tools to help you ride faster, further, and harder. So, clip in, spin up, and let Gobik and Polartec help you chase your cycling dreams.