Moms and Jobs (MoJo) Launches “Get a Blanket – Give a Blanket” Holiday Campaign
Polartec, Dwell Magazine, Circle of Moms, and Klout partner with MoJo
to help impoverished mothers and shelters
Boston, Massachusetts – December 1st – Early-stage social venture Moms and Jobs (MoJo) launches the Get a Blanket – Give a Blanket campaign this Holiday season in conjunction with Polartec, Dwell Magazine, Circle of Moms, and Klout. This campaign is designed to provide homeless shelters with warm blankets in advance of the winter season while simultaneously helping MoJo build its base of jobs for mothers in need. For every one MoJo-designed and manufactured fleece blanket consumers purchase, one will be donated to a homeless shelter. Polartec is providing MoJo with its fleece material for the blankets, donating reduced-pricing raw material to help with the effort.
“Think TOMS only instead of shoes, we’re donating blankets,” says Darr Aley, Founder of Moms and Jobs. “It’s a win-win for everyone. Our customers get a high quality fleece blanket and can feel good about their purchase knowing they are helping someone in need. And as demand grows, MoJo can continue to hire mothers in need. These blankets are truly a gift that keeps giving.”
MoJo has partnered with the Pine Street Inn in Boston and the Compass Family Shelter in San Francisco to distribute the blankets. Pine Street Inn is New England's leading resource for homeless men and women, providing shelter, housing, street outreach and job training in the Greater Boston area. San Francisco’s Compass agency has six programs that provide services to more than 3,000 homeless parents and children each year, 50% of whom are under age 18.
“The recent U.S.Census showed that 1 out of every 7 people in the U.S. has been stricken with poverty. We have not seen levels of unemployment like this since the early 60s. We all need to help lend a hand where we can and this is a wonderful way to give back this Holiday season,” says Michela O’Connor Abrams, President at Dwell Media, whose company plans to help market the campaign to its customer base.
Other partners include Circle of Moms, Klout, and Polartec. Each partner plans to market the campaign to its customers and clients.
This campaign runs from December 6 - December 31, 2010. Blankets are priced at $49.99 each. You can purchase the blankets through links on any of our participating partner websites – Polartec, Dwell Magazine, Circle of Moms, and Klout or directly on MoJo’s website at www.momsandjobs.com
About Polartec, LLC
Polartec, LLC is the developer, manufacturer and marketer of Polartec®
performance fabrics. Polartec® products range from lightweight wicking
base layers, to insulation layers, to extreme weather protection and are
utilized by the best clothing brands in the world. In addition,
Polartec® fabrics are used extensively by all branches of the United
States military including the Army, Navy, Marine Corps, Air Force, and
Special Operations Forces.
About Moms and Jobs, Inc.
Moms and Jobs, Inc. (MoJo) is a for-profit company that creates sustainable employment opportunities in the apparel manufacturing sector for the underserved demographic of single mothers. MoJo manufactures logo-wear for socially conscious corporations and universities and utilizes the proceeds from the purchase of MoJo products to provide better than minimum wage salaries, a chance at a new career path, and more importantly, freedom from the prohibitive daycare costs that keep so many mothers from re-entering the work force and being able to support themselves and the families that need them. For more information, visit momsandjobs.com.
About Dwell Media/Dwell Magazine
Dwell Media has been a champion and purveyor of good design for 10 years. Our strength is in identifying and exploring design concepts that are idea-driven, modern, and sensitive to social and physical surroundings. Our success lies with helping our community foster their own understanding of design principles and how it can transform lives. Through a rapidly expanding offering of media platforms, Dwell inspires its community with smart and thoughtful ideas for modern living. Dwell Magazine’s 1.2 million readers are young, well-educated, affluent, and successful.
About Circle of Moms
Circle of Moms aims to help moms connect with each other to address the challenges and share the joys of motherhood together. The commitment to fostering an educational, supportive and secure environment has made Circle of Moms the largest and fastest-growing community of its kind.
Circle of Moms is the largest and fastest-growing online community for moms, connecting over 6 million moms worldwide to share advice and support essential to the journey of motherhood. More than 13% of moms in the US are members, and we attract 100,000 new moms every week.
Klout tracks the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.
The Klout Score is the influence metric. It measures overall influence through 25 variables broken into three categories; True Reach, Amplification Score and Network Score.
Darr Aley, Founder
Moms and Jobs
Klout is a privately held company in San Francisco, California.